Hino Motors, Ltd. will be racing as HINO TEAM SUGAWARA in the Dakar Rally 2021, to be held in Saudi Arabia from January 3 to 15. This will be the 30th Dakar Rally for Hino, keeping its relentless spirit of challenge since 1991 when it became the first Japanese maker of commercial vehicles to compete in the rally.
On the Dawn of New Year 2021, it is a great news that Dakar Event 2021 will commence on January 3, 2021 in Jeddah, Saudi Arabia. Despite all pandemic odds, Government of Saudi Arabia and Dakar management took the bold step to go ahead with this great event on Saudi soil.
The rich tapestry of landscapes in Saudi Arabia offers an almost infinite number of permutations to give the route of the Dakar a better flavor. Just as 2020 was a quest of discovery, the 2021 route will be a journey of exploration. Everything will be brand-new, with a completely different route from last year. Furthermore, the fastest sectors, where the difference comes down to raw power, have been trimmed to see the real skills of man and machine.
Hino Team Sugawara, the only Japanese truck brand is ready to take on the challenge again this year on the back of its stellar performance of participating and completing the race since 1991 without fail. Team Sugawara in fact will defend the prestigious title its hold for being No 1 in under 10 liters category for the last 11 years consecutively.
Contestants in the Dakar Rally race for about 2 weeks over a route spanning 10,000km under harsh conditions. Why is HINO bent on taking on the challenge of this race which is considered to be the most tortuous race in the world? The answer to this question can be found in HINO’s passion for technological innovation.
Trucks form the foundation of logistics operations. Technologies that enable environmental compliance in the form of reduced emissions, fuel economy, powerful driving performance, and safety – all crucial elements of trucks – are required to become more sophisticated every day. There will always be challenges that must be overcome in order to meet the ever increasing demands of the market. We must not give up no matter how formidable the wall is in front of us. We must continue to take on these challenges. HINO’s world-class technologies are the products of this fervent mental fortitude and passion.
This is also why we take on the challenges that the Dakar Rally throws at us. We do not give up. We are confident. We believe in our team. Every time we take part in this race, we renew our conviction that there is no such thing as unrewarded effort and that a great joy lies ahead of us when we carry our passion to accomplish our objectives. The vision we see beyond the goal line is the image of HINO taking on the next challenge to achieve technological innovation.
Known as the most torturous race in the world, the Dakar Rally is returning for the 44th time in January 2021. The challenge takes place over a 2 week period with a brand new varied route, spanning 10,000km in some of the harshest conditions.
Hino Team Sugawara take on the Dakar Rally every year to push boundaries within technological innovation. This year is no exception, Hino are entering one vehicle to take part in the truck challenge which commences on January 3rd in Jeddah, Saudi Arabia.
This will be the 30th Dakar Rally for the team since 1991 when it became the first Japanese maker of commercial vehicles to compete in the rally.
The rich tapestry of landscapes in Saudi Arabia offers an almost infinite number of permutations to give the route of the Dakar a better flavour. Just as 2020 was a quest of discovery, the 2021 route will be a journey of exploration. Everything will be brand-new, including every single kilometre of the specials. Furthermore, the fastest sectors, where the difference comes down to raw power, have been trimmed.
KEY DATES:
1 AND 2 JANUARY – SCRUTINEERING – JEDDAH
2 JANUARY – PROLOGUE AND START PODIUM – JEDDAH
3 JANUARY – START – JEDDAH
9 JANUARY – REST DAY – HA’IL
15 JANUARY – FINISH AND FINISH PODIUM – JEDDAH
Hino trucks are known across the globe for their durability, reliability, and efficiency. Especially in Saudi Arabia, they have become a popular choice for businesses to maximize p
We're thrilled to share some exciting news! Hino has reached a significant milestone by partnering with Al Jomaih Auto Rentals Company (AJAR). We are supplying them with more than
A Milestone Partnership Hino Trucks, a leading manufacturer of reliable and durable commercial vehicles, and Fraikin Dayim Company, a renowned provider of comprehensive fleet solu
